Privacy Policy

Bo — Your Health & Life Assistant Last Updated: May 21, 2026

Bo Labs, Inc. ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Bo health, fitness & life assistanting service ("Service"). Please read this Privacy Policy carefully.

1. Definitions

Personal Data means information that identifies or can reasonably be linked to an individual, including identifiable health information.

Health Data means information you provide or that we collect relating to your physical characteristics, health, nutrition, fitness goals, or activity. Health Data includes weight, height, body measurements, dietary preferences, allergies, medical conditions, activity levels, exercise history, food logs, and any biometric or health-related information imported from Third-Party Health Applications.

Third-Party Health Applications means third-party applications, platforms, and connected devices from which you permit us to import Health Data, including Apple Health (HealthKit), WHOOP, Oura Ring, Garmin, and other fitness trackers.

Message Content means all messages you send to and receive from Bo via SMS or iMessage, including meal descriptions, workout reports, questions, feedback, and coaching conversations.

Usage Data means data collected automatically through use of the Service, including interaction patterns, message frequency, response times, feature usage, engagement metrics, device information, and log data.

Aggregated Data means data that has been combined, anonymized, or de-identified such that it cannot reasonably be used to identify you.

2. Information We Collect

We collect several types of information from and about users of our Service:

2.1 Information You Provide Directly

• Account Information: Name, email address, phone number, date of birth, and payment information.
• Health and Fitness Data: Weight, height, body measurements, fitness goals, dietary preferences, allergies, medical conditions, activity levels, and exercise history.
• Message Content: All messages you send to Bo via SMS or iMessage, including meal descriptions, workout reports, and feedback.
• Profile Preferences: Communication preferences, notification settings, and coaching style preferences.

2.2 Information Collected Automatically

• Usage Data: Interaction patterns, message frequency, response times, feature usage, and engagement metrics.
• Device Information: Device type, operating system, mobile carrier, phone number, and unique device identifiers.
• Location Data: General location information based on IP address. We do not track precise GPS location.
• Log Data: Timestamps, message delivery status, error logs, and system diagnostics.

2.3 Third-Party Health Information

With your express permission, our Service connects to Third-Party Health Applications to import certain Health Data about you. Examples of Health Data we may import include:

• Heart rate and heart rate variability.
• Sleep duration, sleep stages, and sleep quality scores.
• Movement and exercise activity, including steps and calories burned.
• Recovery scores and blood oxygen levels.

2.4 Information from Third Parties

We may receive information about you from third-party services such as payment processors and analytics services.

3. Where Your Information Is Stored

3.1 Personal Data and Account Information

Contact information and non-biometric user-generated data are stored using secure third-party cloud hosting providers.

3.2 Health Data

Health Data imported from Third-Party Health Applications is transmitted to and stored on our secure cloud infrastructure.

3.3 Message Content

All Message Content is stored on our cloud infrastructure and transmitted through our third-party SMS service provider.

4. How We Use Your Information

We use the information we collect to:

• Provide personalized health, fitness & life assistanting recommendations.
• Create customized meal plans and workout programs.
• Track your progress and provide accountability.
• Send you text messages, notifications, and service updates.
• Process payments and manage your subscription.
• Improve our AI algorithms and Service functionality.

5. AI and Language Model Processing

Bo uses artificial intelligence to provide conversational health and fitness coaching.

5.1 What Data Is Processed

When you send a message to Bo, the following information may be transmitted for coaching responses:

• Your current message and conversation history.
• Your profile information and relevant Health Data.

5.2 How AI-Processed Data Is Handled

• Our AI provider processes your de-identified data strictly to generate coaching responses. We retain conversation history for continuity.

6. Anonymized and Aggregated Data for Service Improvement

We may use anonymized or aggregated conversation data to improve our AI algorithms and overall Service functionality.

7. We Do Not Sell Your Personal Data

We do not sell, rent, or trade your Personal Data to any third party for monetary or other valuable consideration.

8. How We Share Your Information

8.1 Service Providers

We share information with trusted third-party service providers who perform services on our behalf.

8.2 Aggregated and De-Identified Data

We may share Aggregated Data that cannot reasonably be used to identify you for industry studies.

8.3 Legal Requirements and Protection

We may disclose your information if required by law or to protect our rights or the safety of our users.

9. Consent for Health Data Collection

9.1 Health Data You Provide Directly

By voluntarily providing Health Data through your conversations with Bo, you consent to our collection and use of that information.

9.2 Withdrawing Consent

You may withdraw your consent to the collection and processing of your Health Data at any time.

10. Data Retention

10.1 Personal Data

We retain your Personal Data for as long as your account is active or as needed to provide you the Service.

10.2 Health Data

Health Data is retained until you delete it or delete your account.

11. Data Security

We implement appropriate measures to protect your information against unauthorized access and disclosure.

12. Your Rights and Choices

Depending on your location, you may have certain rights regarding your Personal Data, including access, correction, and deletion.

13. HIPAA and Health Information

Bo is not a covered entity under HIPAA. We recommend that you do not share sensitive medical information through Bo.

14. U.S. State-Specific Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act.

15. Information for European Economic Area Residents

Residents of the EEA have certain rights under the General Data Protection Regulation (GDPR).

16. Children's Privacy

Our Service is not intended for individuals under the age of 18.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

18. Contact Us

If you have questions regarding this Privacy Policy, please contact us at privacy@getbo.com.

Consumer Health Data Privacy Notice

20. Supplemental Consumer Health Data Privacy Notice

This Consumer Health Data Privacy Notice supplements the Bo Labs Privacy Policy and explains how Bo Labs, Inc. collects, uses, discloses, and otherwise processes Consumer Health Data.

20.1 Definition of Consumer Health Data

Any personal information that is linked or reasonably linkable to you and that identifies your health status.

20.2 Consumer Health Data We Collect

Includes information collected through your SMS conversations with Bo and your interactions with the Service.

20.3 How We Use Consumer Health Data

For purposes related to providing, managing, and delivering the Service.

20.4 How We Share Consumer Health Data

With categories of third parties solely for the purposes described in this notice.

20.5 Consent

We will obtain your consent before collecting or sharing Consumer Health Data.

20.6 Your Rights

Under the Consumer Health Privacy Laws, you may have rights such as access and deletion of your Consumer Health Data.

20.7 Contact Us

If you have questions about this Consumer Health Data Privacy Notice, please contact us at privacy@getbo.com.